Assistant Director - Marketing Operations

Job Description

• Identify, design, and implement scalable processes and best practices to streamline marketing operations and improve the effectiveness of marketing efforts to increase brand awareness, lead gen and revenue growth. 
• Put in place processes and tools to manage the intake, fulfillment, and reporting of Adhoc marketing requests as well as planned marketing deliverables. 
• Work closely with marketing, sales, customer, and product teams to put in place processes to ensure more seamless integration and collaboration for cross-functional projects to improve the delivery of services/support to internal stakeholders.
• Manage and further develop marketing intranets/knowledge management systems (e.g. Marketing Hub) that provide information and documentation on marketing materials, tools, events, competitors, etc
• Play a key role in driving marketing roadmap and sprint planning, participating in business reviews, planning, and goal-setting efforts.
• Use rigorous data analysis to evaluate the cost and effectiveness of marketing activities across the various channels and identify trends, patterns, and actionable insights to improve performance and inform marketing strategies.
• Develop and maintain marketing performance reporting dashboards with clear and compelling data visualizations that communicate the impact of marketing on the overall business for a variety of audiences.
• Support the CMO in planning, allocating, tracking, and reporting on the annual strategic marketing plan and budget as well as evaluating and improving Customer Acquisition Cost (CAC).
• Drive key research programs on competitors, customers, and market trends and integrate them into marketing planning and strategy efforts.
• Collaborate with the Digital Marketing/Demand Gen team to continuously evolve and build out the Marketing Tech Stack & Data Infrastructure through the identification and evaluation of new tools, testing, and business case development.
• Lead initiatives to evaluate, select, and integrate third-party and internal tools, ensuring seamless functionality.
• Train and educate marketing and other functional team members on marketing automation tools and processes.
• Experience in planning. budgeting, research, and analytics
• Experience with MarTech Systems and Data Tools including Salesforce/Pardot, Seamless, Google Analytics, Google Search Console, Microsoft Clarity, Nielsen Reports, or other comparable systems, tools, and data sources.
• Deep expertise in analyzing marketing performance data and translating it into actionable insights
• Proficient in data storytelling, including visualizing data, to communicate key insights and inform business decisions
• A proactive and solution-driven mindset, with a passion for delivering results in a fast-paced, ever-changing environment.
• Experience managing multiple projects that span teams and systems, ensuring successful cross-functional collaboration and prioritizing to deliver high-quality work within deadline 

We are looking for

• Education: Bachelors degree in Business, Marketing, or Analytics
• Experience: 6+ Years

Skills

• Strong problem-solving skills with experience overcoming ambiguity.
• Strong analytical skills to translate qualitative and quantitative data into opportunities for action. 
• High attention to detail and a deep appreciation and proven ability for process-driven and detailed execution of marketing activities